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Course Code: 
PHAR 586
Course Type: 
Elective
P: 
2
Lab: 
0
Credits: 
2
ECTS: 
3
Course Language: 
Turkish
Course Coordinator: 
Courses given by: 
Course Objectives: 
Pharmacy and Customer Relations Management (Social Pharmacy, Pharmacy Practices and Management as It Is Commonly Known Abroad) is a Multidisciplinary Science That Is Interested in The Individual, Corporate and Social Roles of Pharmaceuticals. Management and Organization of Patient and Customer Social Pharmacy Management Pharmacy Services, Protection and Development of Public Health in The Application Areas of Pharmacy Services, Monitoring and Evaluation of Drug Use Behaviors in Society, Pharmacy Legislation and Law, Pharmacy Deontology and Professional Ethics, National and International Health, Drug Economics and Policies Pharmacoepidemiological, Pharmacoeconomic Methods Monitoring and Evaluation are important fields of study. This Course is aimed at teaching the application of management knowledge and skills to pharmaceutical fields. The aim of the course is to teach pharmacy management subjects within the framework of good pharmacy practices and to teach them in pharmacy, industry and special ...
Course Content: 

Pharmacy Human Resources Management, Pharmacy And Finance Management, Pharmacy Stock, Order and Purchasing Management, Pharmacy Location Selection, Establishment Transactions, Public Relations, Consumer Behavior. Pharmacy Public Relations Management, Business Purpose, Tools and Functions Basic Concepts related to Business Administration Interaction of Enterprises with Internal and External Environmental Elements Features of Pharmacy, Health Sector and Pharmacy Management as a Business. Sales and Marketing Practices Sales Skills in Pharmacies, Profitability Analysis, Business Development Strategies.Stress Management at Work And Methods of Coping with Stress, Business and Organizational Psychology, Conflict Management, Effective Methods of Combating Problems

Course Methodology: 
1: Lecture, 2: Q&A, 3: Discussion, 4: Presentation, 5: Simulation, 6: Video, 7: Applications, 8: Case resolutions 9: Problem/Problem Solving 10: Role Playing/Dramatizing
Course Evaluation Methods: 
A: Written exam, B: Multiple choice (test), C: Fill in the blank, D: Right and Wrong, E: Oral exam, F: Portfolio, G: Attendance, H: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course
Learning Outcomes of the Program
Teaching Methods
Measurement Methods

1. This course explains the conditions for the teaching of management, management, development, sustainable success knowledge and skills in the fields of pharmacy

1,2,5,6,7,9

1,2,3,4,5,6,8,9,10

A,B, E, H

2. This course teaches students pharmacy management within the framework of good pharmacy practices and gives them basic management skills in pharmacy pharmacy, industry and special study.

1,2,5,6,7,9

1,2,3,4,5,6,8,9,10

A,B, D, G

3. Gains basic knowledge about Finance Management, Pharmacy Stock, Order and Purchase Management.

1,2,5,6,7,9

1,2,3,4,5,6,8,9,10

A,B, D, G

4. Pharmacy gains basic knowledge about Human Resources and Customer Relations.

1,2,5,6,7,9

1,2,3,4,6,8,9,10

A,B, D, G

Course Flow

COURSE FLOW

Week

Topics

Preliminary

1

Human Resources, Business and Organizational Psychology in Pharmacy and Health Sector

Related Literature

2

Pharmacy Finance Management, Basic Accounting Analysis, Does Cash Flow Management Cover My Revenues, Profitability Analysis, Which Product/Service Brings More Profits? Budget/ Planning Revenue And Expenses Management

Related Literature

3

How Many Products Should Stock Management Have? Product Management, Which Product Should You Have?

Related Literature

4

Order/Supply Management Where Can I Get It Most Conveniently and Accurately?

Related Literature

5

Sales, Marketing, Customer Relations/ How to Behave? How to Increase Sales

Related Literature

6

Smart Eczane Yönetimi (S.M.A.R.T.)

Related Literature

7

Pharmacy Location Selection Analysis

Related Literature

8

Pharmacy Design and Placement

Related Literature

9

Pharmacy Category Management

Related Literature

10

Pharmacy Product Management

Related Literature

11

Pharmacy Sales, Marketing and Campaign Management

Related Literature

12

Dealership, Distributorship and Non-Pharmaceutical Purchasing Management

Related Literature

13

Pharmacy Public, Bank, Finance, Lending, Factoring, Financial Analysis, Valuable Documents Management

Related Literature

14

Technology in Healthcare, Web Based Programmes, Online Marketing, Social Media Management, EMailing, Digital Marketing

Related Literature

15

General Repetition/Course Evaluation

Related Literature

Recommended Sources

RESOURCES

Lecture Note

Lecture Notes, related literature and videos, databases

Other Resources

1.Yağlı, F., Pharmacy Assistance Applications Training NotesISTANBUL, 2019

2.Oily, F., Academi.eu publications,

3.Oily, F., Dergipark.org.tr publications,

4.Oily, F., Slideplayer.biz.tr publications,

5.www.fahriyagli.net website

6.S.B.TİtCK and SGK Regulations

7.Özerol, Hakan.,, Finance for those without finance, 2020-Ankara

8.Gönenli, Atilla. Financial Management in Enterprises. Istanbul: I.U.Business School Publication

9.Adal, Zeki. Human Resources Management, Beykoz University Y.Undergraduate Grades

10.Gök, Sibel Management, Organization, B.U. Y. Undergraduate Course Notes,2020

Material Sharing

MATERIAL SHARING

Documents

Lecture Notes, related literature and videos

Assignments

-

Exams

-

Assessment

VALUATION SYSTEM

HALF-TIME INTERNAL STUDIES
NUMBER
CONTRIBUTION PERCENTAGE

Midterms and Course Participation

1

25

Quiz/Homework

2

15

Final Exam/Project Assignment

1

60

Sum

4

100

Final/Project Assignment Success Rate

 

60

Year-over-Year Success Rate

 

40

Sum

 

100

 

 

COURSE CATEGORY

Elective

Course’s Contribution to Program

CONTRIBUTION OF THE COURSE TO THE PROGRAM

No
Program Learning Outputs
Contribution Level

1

2

3

4

5

1

It has national and international current, theoretical and practical knowledge in the field of pharmacy.

       

X

2

Identifies problems related to the profession, collects data, evaluates its accuracy and reliability, develops evidence-based solutions, shares them with members of the health profession, and makes necessary statements to others.

     

X

 

3

Using information and communication technologies, it communicates accurately and effectively with all relevant professional groups, especially those working in the field of health, and with all segments of society in accordance with cultural and ethical values.

     

X

 

4

It follows professional law and ethical rules in matters concerning public health.

     

X

 

5

He serves as a pharmacist with high career awareness, self-confidence, prone to teamwork, leading spirit, entrepreneurial, productive and able to manage financial resources.

       

X

6

By centering the pharmacy management principle, he serves as an easily accessible health consultant with his patient-oriented approach and plays an active role in the continuous information of the society.

       

X

7

Develops their knowledge by participating in vocational training and activities in line with the needs of the age and society, takes part in the professional development of colleagues and adopts the principle of lifelong learning.

       

X

8

Recommends, manages and shares multidisciplinary/ interdisciplinary research and development projects related to pharmaceuticals, cosmetics and medical devices.

   

X

   

9

He uses his knowledge and skills for the benefit of the community by taking part in social responsibility projects.

       

X

10

The necessity of quality management systems when using the theoretical and practical knowledge acquired in the field

     

X

 

ECTS

ECTS / WORKLOAD TABLE

Activity

Number

Duration (Hours)

Total Workload (Hours)

Course Duration (Exam week included: 16x total course hours)

16

2

32

Extracurricular Study Time (Pre-study, consolidation)

16

2

32

Laboratory

-

-

-

Midterm/Research Assignment

1

2

2

Final Exam/Project Assignment

1

2

2

Total Workload

 

 

68

Total Workload / 25 (s)

 

 

2.72

ECTS Credit of the Course

 

 

3